BROOKS RUNNING NEWS

Aduro added to the Neutral Category

Mon, 17 Jun 2013 17:39:48 +0200

For Fall 2013, the neutral category sees an exciting addition to the family, the Aduro. The Aduro is exclusive for the European market and is based off the award winning Ghost 4.

Guaranteed to outperform its price tag, the Aduro’s hot look delivers very cool technology. From a Caterpillar Crash Pad that segments the outsole for a smoothest of smooth laydown, to circular Brooks DNA that adapts cushioning to every unique stride, this “people’s shoe” provides surprising value.

The Aduro completes our neutral innovations for Fall 2013, neutral runners can be sure to Run Happy this fall.

PureProject Colours For Fall

Mon, 17 Jun 2013 16:39:40 +0200

PureProject fans get excited! The new Fall 2013 colours will be available from 1st July. We are bringing vibrant, fresh colours into the mix, ensuring you will stand out from the crowd…Let us know which colours are your favourite.

PureCadence

PureFlow

PureConnect

PureDrift

Accessorise for Fall

Mon, 17 Jun 2013 16:28:23 +0200

An outfit is never complete without accessories. We have a few ideas that could make your look and run complete…

Seamless Arm Warmers
Stay comfortable with easy to pack and easy to carry essentials. Adding extra warmth without chafing.

Nightlife Hat
This night owl delivers ample retro reflectivity and a flat LED light to keep you visible in any condition. It sports a removable battery pack making it easy to replace batteries and wash, plus it doubles as a portable pen light.

Infiniti Headband
The fast wicking performance fabric that you reply on in our apparel, is right here in the Infiniti Headband! Making this headband lightweight with moisture transfer, ready to run from season to season.

Ladies, Run like it's going out of style this Fall

Mon, 17 Jun 2013 16:13:58 +0200

Ladies, this fall Run like it’s going out of style. Hot to trot and ready to run, the new favourites for fall are fabulously warm. We were inspired by the transition of the turning leaves and the golden light created by nature. The fall colours do Mother Nature proud, and can be mixed and matched to brighten your run all season long.

Some essential picks for your Fall13 wardrobe…

Infiniti Capri lll
Giving you an everyday look, with much more than an everyday performance. The Infiniti Capri features moisture wicking compression fabric that supports your every move on the run, and around the town.

Infiniti Anorak
Under its stylish look, hides fierce protection. Meshing lightweight and breathable with waterproof and windproof, this next generation shelter piece will get you out running, season to season.

Smart Skin
Like a second, smarter skin, this amazing base layer helps maintain optimal conditions in both hot and cold weather. When teamed with a top layer, it works like insulation, blocking outside elements and improving your natural temperature regulation by keeping you incredibly dry and breaking up surface tension with air pockets.

Nightlife Essential Run Jacket ll
Don’t get left in the dark. Brooks NightLife apparel combines see me fluorescent, contrast design and strategical placed retroflective detail to not only be seen in the dark, but also be recognized as human.
‘Essentially’ this is what every runner needs! A windproof and water resistant jacket, with stretch woven panels in key areas for better moment and a slim fit.

New Ghost 6

Mon, 17 Jun 2013 15:44:55 +0200

For the Ghost lovers out there, you will be pleased to know that the NEW Ghost 6 is looming and will be available from 1st July.

The light, bouncy, and balanced ride of the Ghost has haunted many of its competitors; and it is about to get frighteningly good.

We have taken the transition from silky to being ridiculously smooth by removing the mid-foot shank and creating full ground contact from heel to toe.

The underfoot gets even more love with a horseshoe Caterpillar Cash Pad that wraps the heel from medial to lateral dies and articulates the laydown. Looking as good as it feels, runner will fall in love with this friendly Ghost :)

2013 Fall/ Winter Mens Apparel

Mon, 17 Jun 2013 15:32:12 +0200

Guys!!! Are you ready for the fall running season? Our Men’s Apparel collection will have you feeling bold, utilising rich colours that match the nature’s drama from this time of year. The Men’s hues blend fashion into fundamental with classic reds, blues, and greens in plaids, prints and pairings.

Complementing the brilliant shades of the fall season, you can mix and match to suit your mood for every run.

What not to miss…

LSD Lite Jacket lll
Easy to pack and stash, the LSD Lite Jacket brings loads of style to windproof and water resistant functions. Lots of clever features like great ventilation and an easy cinch hood make this versatile piece a runner’s favourite.

Essential Run 5” short
Soon to be your new favourite running short. The Essential Run 5” Short packs a list of features that pair perfectly with a good run like a just right inseam length and a secure zip pocket.

NEW Brooks Glycerin 11

Mon, 17 Jun 2013 15:00:48 +0200

Neutral runners hold onto your feet, the Glycerin 11 is nearly here and is available from July 1st 2013.

You can think of the Glycerin 11 as your foot’s butler. It will cater to your every want and need, giving plush conformable comfort in every step.

The luxury begins with the ultra-conformable upper, the innovative 3D Fit Print overlays to create structure and reduces the weight of the shoe.

We have removed the mid-foot shank, to optimise ground contact for a transition that puts the “oo” in smooth!

To top it all off, we have introduced some fresh colours and a hot look…

(Below Mens and Womens Glycerin 11 colours.)

What is Your Heaven from Hell?

Thu, 13 Jun 2013 10:45:54 +0200

We are sure many of you would love to hate the HellRunner series but for some reason you keep coming back for more. No matter how much pain the Hills of Hell and the Bog of Doom eludes thousands of runners smash the course and Run Happy each year.

The three HellRunner courses set the bar for the toughest and most enjoyable trail events in the country. The courses cover between 10 – 12 miles of nail biting off road running…tough, twisting trails to the beat of the Devils Disco.

To give you that vital lift, we aim to create a Run Happy area that will give you some well-deserved lovin’, a ‘Heaven from Hell’ experience.

Tell us what your ideal on course ‘Heaven from Hell’ would be, and you may just see it in action in all 3 of the 2013/2014 HellRunner events.

The most realistic and Run Happy idea will be chosen by the Brooks Team. The winner will receive a complimentary entry to each of the 2013/2014 HellRunner events (3 in total), as well as new Brooks Apparel and Footwear for each race.

So… what is your ideal Heaven from Hell?

(To enter simply tweet @Brooksrunninguk or alternatively email sophia.marks@brooksrunning.co.uk with your idea between 17-23rd June 2013).

It's beginning to feel a lot like summer

Tue, 11 Jun 2013 10:37:59 +0200

It’s beginning to feel a lot like summer. Temperatures are on the up, it’s the ideal time to prepare for your summer runs, ensuring you have the necessary kit to get you through in style.

When running during the hottest hours of the day, make sure you keep a cool head. The HVAC Infiniti Mesh Cap is thermo regulating, encompassing mesh side panels to ensure you stay cool.

Our Equilibrium, Epiphany and Pro Train SS running tees have built in SPF sun protection properties, to help keep you safe in the sun. These tees block 95% of the harmful sunrays.

So, if you see the that the sun is out- it’s all the more reason to get out and Run Happy.

Love the World: World Environment Day

Tue, 04 Jun 2013 13:36:03 +0200

Say hello to World Environment Day!

Here at Brooks, we not only aim to have a deep connection with runners but also the environment that surrounds us.

We LOVE the world and the people in it. We care about healthy bodies, healthy minds and helping to create a happy planet.

For us, it’s a way of life. We are conscious of our environmental foot print and in turn make environmentally friendly decisions, such as using alternatives to non-renewable and toxic materials, energy sources and manufacturing practices.

Protecting humanity and the earth is a lifelong race. And we’re running it..

We’ve done things like create a biodegradable midsole material, develop a shoe made from 75% recycled materials, created size-proportioned shoe boxes to reduce waste.

How are you contributing to World Environment Day, are you aware of your footprint? Tell us on Facebook how you making a change to allow for a more sustainable future…